Tour operator website
A tour operator website with the booking engine already built in.
Fare Tours builds tour operators a fast, branded website on their own domain — tour pages, live availability, checkout, vouchers and guest emails included — so every visitor can book without leaving your brand or paying a marketplace commission.
1 day
From sign-up to a live branded website
0%
Commission on bookings from your own site
90+
Typical mobile performance score out of 100
What you get
Your domain, your brand
Connect your own domain with free SSL, upload your logo and colours, and the whole journey from tour page to voucher stays in your identity.
Booking built into every page
Each tour page carries a live availability calendar and a checkout, so there is no redirect to a third-party widget that loses the sale.
Fast and mobile first
Server-rendered pages, compressed imagery and a one-screen mobile checkout keep load times low where most tour traffic arrives.
SEO and AI search ready
Clean URLs, per-page titles and descriptions, tour and FAQ structured data, sitemaps and an llms.txt summary so search engines and AI assistants can read your pages.
Pages you control
Build tour pages, destination guides, about, blog posts and landing pages in the drag-and-drop editor without touching code.
Payments into your account
Connect your own Stripe or PayPal so money settles directly to you, with deposits, balances and refunds handled on the booking record.
Why a brochure website costs tour operators bookings
Most tour operator websites are built as brochures first and bolt a booking widget on afterwards. The guest reads a beautiful tour page, clicks Book, and lands on a different domain with different branding and a slower form. That handover is where bookings are lost, especially on a phone.
Fare Tours flips the order. The website is generated from your product catalogue, so a tour page always shows the real price, the real departure dates and the seats actually left. Change a rate or close a date in the back office and every page updates immediately — no separate content edit, no stale pricing.
Because the same catalogue also feeds your agent portal and OTA channels, the website never oversells. And because you own the domain and the guest data, remarketing, review requests and repeat bookings stay yours rather than a marketplace's.
- Tour, destination, category and landing pages generated from your catalogue
- Live availability, deposits and instant confirmation on every page
- Structured data for tours, reviews, breadcrumbs and FAQs
- Multi-currency and multi-language storefronts
- Gift cards, promo codes and abandoned-cart recovery
- Blog and guide pages to win search traffic around your destinations
- Cookie consent, privacy pages and accessible, keyboard-friendly checkout
How it works
- Step 1
Pick a theme
Choose a layout, drop in your logo, colours and photography.
- Step 2
Connect your domain
Point your domain at Fare Tours and SSL is issued automatically.
- Step 3
Publish your tours
Your catalogue becomes bookable tour pages with live availability.
- Step 4
Turn on payments
Connect Stripe or PayPal and start taking direct bookings the same day.
Pricing
Website, hosting, SSL, the booking engine and unlimited bookings are included in every plan. No commission on direct sales.
One brand, one location
Starter
$149 per month
- Branded website + subdomain
- Up to 3 modules
- 5 staff accounts
- Card payments
- Email support
Growing multi-product operators
Professional
$449 per month
- Custom domain + SSL
- All 10 booking modules
- 25 staff accounts
- Blog and landing pages
- Multi-currency storefront
- Advanced SEO controls
Groups, brands and franchises
Enterprise
Custom annual
- Unlimited brands and domains
- Custom design build
- API and supplier integrations
- SLA and success manager
Need something in between? Compare all plans.
Frequently asked questions
See your own tours on a live site
Send us two or three tours and your logo and we will publish a demo website so you can test a real booking from your phone.