Short answer
Tour operator software uses four pricing models: a traveller-paid checkout fee (FareHarbor), a percentage of bookings processed (Bókun), quoted per-operator pricing (Xola), and a fixed subscription (Checkfront, Ezus, Fare Tours). Headline prices matter far less than the model, because a percentage grows with your turnover while a subscription does not. Confirm current figures with each vendor before budgeting.
Read this first
Vendor pricing changes without notice. Every figure below describes a pricing model rather than a quoted price, and you should confirm current numbers directly with each vendor before you budget.
This article is dated 11 September 2026 and describes pricing models as publicly positioned by each vendor at that date. Where a vendor does not publish rates — Xola, and enterprise tiers elsewhere — the honest answer is that you have to ask, and any page quoting a precise figure is guessing.
The four models
Traveller-paid checkout fee. FareHarbor charges the operator no licence fee and applies a booking fee at checkout that operators normally pass to the customer. Your software line is zero; your displayed total is higher than a competitor's.
Percentage of bookings. Bókun's cost scales with the value of bookings processed. Cheap while you are small, and a line item that grows in exact proportion to your success.
Quoted pricing. Xola negotiates per operator, typically reflecting volume and modules. Predictable once signed, opaque while comparing.
Fixed subscription. Checkfront sells tiers banded by features and booking volume. Ezus charges per user. Fare Tours charges one flat monthly figure with 0% commission on your markup, so cost per booking falls as volume rises.
What it costs at three volumes
| Platform | Model | Cost at low volume | Cost at high volume | Paid by |
|---|---|---|---|---|
| FareHarbor | Checkout booking fee | Effectively zero to operator | Rises with every booking | Traveller |
| Bókun | Percentage of bookings | Low | Scales with turnover | Operator |
| Xola | Quoted per operator | Ask | Ask | Operator |
| Checkfront | Tiered subscription | Entry tier | Higher tier as volume bands rise | Operator |
| Ezus | Per-user subscription | Per seat | Rises with team size | Operator |
| Fare Tours | Flat subscription, 0% commission | From $29/mo website, $149/mo platform | Unchanged by volume | Operator |
The only fair comparison is cost per booking at your volume, including what your customers pay. Take your annual online bookings and average order value, then run all four models against them. The pattern is consistent: fee and percentage models win at low volume, fixed subscriptions win once online bookings pass roughly two to four hundred a year, and the gap widens quickly after that.
The costs nobody puts in the comparison
Payment processing runs on top of every model — typically around 2.9% plus a fixed amount per transaction, more on cross-border cards, and it is charged whichever platform you use. Then add onboarding or setup fees, per-user charges as your team grows, charges for extra channel connections, SMS costs, and the staff hours a migration consumes. A platform that saves an hour a day of manual re-keying is worth more than a fifty-pound difference in subscription.
Fare Tours pricing, for comparison
Fare Tours publishes its numbers: a website and booking plan from $499 setup plus $29 per month, and the full operations platform from $149 per month plus onboarding. There is no commission on your markup, no per-booking fee and nothing added to your customer's checkout total. Payment processing is charged by your own Stripe or PayPal account, so settlement lands in your bank.
How to compare without being misled
Build a one-page model with your real numbers: bookings per year, average order value, staff seats, channels. Enter each vendor's model, add payment fees, and add the fee your customers would pay. Then look at the three-year total, not the first month. The platform that is cheapest in month one is rarely the cheapest by month thirty-six.
The full side-by-side feature table for every platform named here lives on the Fare Tours comparison hub at /compare, which is updated whenever a vendor changes its packaging.
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